How Much Does Video Production Cost?




If you recently started looking into video production services, cost is probably one of your main concerns. Before we go any further, let me put your mind at ease. You don’t necessarily have to spend an arm and a leg to make a video. You can always find a film student, a freelance videographer, or just a cheap production company to make your video for you at a quarter of the price a reputable company would charge you. The thing to remember here is that there will be a trade-off when cutting corners. More than likely the quality of your video will be substantially worse than if you were to go with a higher priced option. But a lower price tag could also result in more headaches for your in the production process. For example, a maintenance visit at a Lexus dealership is far more pleasant than doing the same at a Jiffy Lube(well, it depends on the Jiffy Lube.) They both provide the same service, but your experience will vary substantially. Not to mention you probably wouldn’t want to take your $80,000 sports car to a jiffy lube. So your needs may also vary depending on your level of investment.


Now, let’s get to the real reason you’re reading this. I’ve worked with a few local production companies and got quotes from others when I first started my own to get an idea of what I should charge for my services. Here’s what I found. Video Production prices in South Carolina ranged from $200 up to $4,500 per video. That’s a really big difference, isn’t it?  The disparity in pricing can be explained mainly by production value. If you want your video to look like it was shot by a Hollywood film crew you better be ready to pay the big bucks, maybe even more than the numbers I just showed you. Alternatively, if you pay $200 for a video you’ll likely end up with something only slightly better(hopefully) than if you would have done it yourself. You may even have to get your hands dirty and do some of the work yourself. For the most part, you can expect the price tag to match the level of quality in your production.


The halfway point between good production value and cost effectiveness(in my opinion) falls between $800 and $2,000, depending on the purpose of your video. However, so many factors come into play when determining the cost of a production that it’s pretty much impossible to come up with a set number.  The average cost of a production with us is around $1,800, but the best way to get an accurate quote is to discuss your vision in detail with us.


Ultimately, before you decide how much you want to spend on a video you should ask yourself “what is this project worth to me?” What price tag would you put on thousands of people learning about your product or service? When you envision people watching your video, what do you want them to think or feel? Do you want to associate your brand with refined, high quality videos, or do you only want to get your point across? Think about this before you decide how much you should pay for video production. Because, as I said earlier, you can find someone to make your video for $200 or maybe even less. But the question is, do you really want them to?

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