Is Video Marketing Right for Your Business?

Before you go all crazy and spend thousands of dollars on video advertising, it might pay off to make your business is ready for it. I hate to have unhappy customers, they’re bad for business. That’s why every now and then I have to turn down a job to avoid giving my client a poor experience. Now don’t get me wrong, I promise you that every single business on the face of the earth can benefit from implementing video into their marketing strategy at some point. But having a video alone won’t get you the results you need. In order for video marketing to work, you have to make sure things are in line on your end as well. Here are a few reasons why it may not be the time to hire us just yet.


You Don’t Have the Budget for a Marketing Video.

Call it a hunch, but I just don’t see how spending money you don’t have is a good business practice. If your budget is stretched thin as it is, it may not be the time to spend your last precious pennies on a video in hopes of increasing revenue. Video marketing is, for the most part, a long term strategy. Unless you have almost no business at all, it may be a while before you start seeing any new clients from a video marketing campaign. So if times are rough, wait until your ship has cleared the storm before you bring a camera crew onboard. 


Your Product is Flawed.

It should be no surprise to you that a bad product doesn’t sell very well. Yet, every now and then we’ll have potential clients try to sell an unfinished product. If you’re starting a new business, be sure to meet at least these criteria. Your product needs to be finished and it needs to bring value to your customers. But this doesn’t just apply to new business owners, it also goes to those whose market has just seen some type of drastic change. Like the paper industry.  Sadly, that’s not an area we can help your business in. So it’s up to you to ensure that we’re showing to your audience something they’d be happy with.


You Don’t Know What Your Brand Stands For.

There’s no getting around it, branding is key to the long term success and growth of a business. Besides having an amazing product, you need to have an image attached to your business. What does it represent? What types of values do you want your customers to identify you with? If you don’t know what type of image you want to create for your brand, you may end up sending the wrong message. Redefining your brand is not impossible, but it’s more expensive and time consuming to change your brand’s image than it is to get it right the first time.


You Don’t Know Your Market.

This is perhaps more important than having a polished product. If your product is subpar but you do your marketing right, you’ll still be able to sell it(whether you get return customers is another issue.) But you can have the best, most useful, revolutionary product in the world, and yet if no one knows about it you won’t make a dime! Any marketing is better than no marketing. You can talk to your friends and family about it and ask for referrals, put an ad on the newspaper or radio, and build a website for your product along with video marketing. But before you start looking for places to advertise, it’s necessary to know exactly who you want buying your product. The more precise you can be with your ideal customer persona, the more successful your campaign will be. 

Now that you have a better idea of what you need on your end to ensure the success of your video, go ahead and take a second look at your marketing strategy and make sure you’ve got your bases covered. There may be other issues in your business that may prevent your video ad from being successful. But this is a great way start to look further into what needs tweaking. As I said in the past, video production is expensive. So whether you go with my company or another, we’d like for you to invest your money wisely. But definitely go with us, we’re friendlier.

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