Language can be a tricky thing. Oftentimes, we mean to say one thing but really end up saying another. Communicating clearly is important in our daily lives but it is even more so in business. When you put a message out for your customers to see, you need to be sure that they are perceiving it how you meant them to. Even more importantly, you need to make sure they actually receive the message. That’s why you’re typically better off allowing a professional to handle your advertising for you. But not everyone can afford a social media marketer for their business. So read on if you want to see what you can do to keep your audience from ignoring your Facebook posts.
Simple, the less you say, the more they’ll listen.
This is typically a result of you not even paying attention to your words. You may not realize you’ve already covered a point and go over it again. It’s a good idea to repeat yourself for emphasis but it’s an even better one to write in such a way that you won’t have to. Keeping things short will make sure that your audience stays focused on what’s important and that you repeat yourself.
Keep it Relevant.
I would say I’m surprised i have to say this, but anyone who’s had a Facebook account for more than a week can agree it’s true. It’s bad enough to see my friends and family talk about things that few, if any, people will ever care about. Seeing a business do it is almost unbearable. Unless it’s a special occasion, make sure the majority of your posts have something to do with your business. If you treat your business page as your personal diary, you run the risk of losing credibility.
In an age where most people have the attention span of a five year old, keeping things short may not be enough to keep them engaged. This is where colorful imagery comes in. Give them something interesting to look at and you’ll have them reeled in long enough to read your short, to the point, relevant post.
I will close this article by saying that these are merely suggestions that I’ve seen work many times in the past; but that doesn’t mean they’ll work for you. More importantly than any of these, the best thing you can do to avoid losing your Facebook audience is adapting your strategy until you find what does work for you. I hope this is helpful to you guys, until next week!